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Media training
"I've done a lot of media training in my career, but this was honestly the best I've ever received"
UK Country Manager, Pharmaceutical Company
Make it happen
Our external expertise can get you where you want to be faster. Call us on 0117 476 9797
Tools & Techniques
- What makes a good spokesperson?
- Preparation techniques
- Vocal tools
- Body language tools
- Personalised pace, pitch and sentence length analytics
- Tackling nerves & interference
- Question handling techniques
- On-camera practice and coaching
- Realistic and challenging mock interviews
- Conducting virtual interviews
- Split screen playback and 1:1 feedback
What sets us apart?
Who it’s for: Proven results for all comers, all levels, all mindsets – working with all formats of broadcast/digital/print media.
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C-Suite & leadershipExperienced spokespeopleInexperienced spokespeopleComms teams
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We are experienced at handling a wide variety of mindsets coming into the trainingI fear media will twist what I sayI don't trust journalistsI don't understand how the media workI never want to talk to the mediaI've done media training before but need a top upI've never done this beforeI'm very experienced and need support on a specific topicI'd like to sharpen my overall communication skills
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Case Study
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Case Study
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Case Study
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Case Study
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Case Study
Alita Buttress
Director & Head of Media Training
Alita is a former BBC News editor and self-proclaimed ‘news junkie’ with 17 years’ experience across national broadcast, print and digital. She has since transitioned into Executive Leadership coaching, preparing CEOs and senior leaders for high-stakes conversations. As an experienced trainer, Alita specialises in supporting businesses with their most challenging internal and external communication moments. Alita brings her abundance of energy to The 100th Monkey team, super-charging any training session with her supportive feedback and fascinating anecdotes of lessons learned in busy newsrooms.
Question & Answer
Who are you?
A Midlands native who has lived in London for 20 years. I’m a mum and a former journalist and TV editor who is still a complete news junkie. In my spare time you’ll find me with my nose in a book or planning holidays
What's your role?
I’m a director on the Personal Effectiveness side of the business and lead our media training work which involves planning and delivering sessions for our clients
So what do you actually spend your day doing?
Some days I’ll be planning for upcoming training, reading in on client issues and having briefing calls to discuss future work or new business. Other days I’ll be delivering training either face-to-face or virtually. In between, I spend time planning with our brilliant team and supporting on projects across the business
Greatest strength?
I can survive on very little sleep and always have lots of energy!
Favourite part of the job?
Showing people their split screen ‘before and after’ videos during our media training or Personal Effectiveness courses. The progress people make in a short space of time using our toolkits is always so inspiring. It’s the best part of my day!
Favourite TedTalk?
Shonda Rimes, 'My year of saying yes to everything'
One of my biggest influences is…
The Maya Angelou poem, ‘Still I Rise'
Richard EDWARDS
Founder & Managing Director
At the helm of a thriving business, Richard has the privilege of leading a troop of trainers, facilitators, coaches and consultants who have helped thousands of individuals and teams to be have greater impact, confidence and clarity in their work.
The 100th Monkey’s story began in 2012, when Richard retrained as a facilitator and coach, after a prolific career as a news reporter at the Daily Telegraph and London Evening Standard.
He designed a series of communication skills workshops and programmes, which pioneer a data-led approach to learning (putting science behind the art of communication), and draw on Richard’s experience of 20 years in journalism, complemented with principles of performance, neuroscience and psychology, to create a practical package of tools to enhance individuals’ clarity and confidence.
The training receives industry-leading feedback. On average 9/10 delegates rate the 100th Monkey’s flagship courses in presentation skills and media training as 5*, with frequent and humbling praise describing it as “life-changing” and “career highlight” training.
Question & Answer
Who are you?
Son of incredible musicians and teachers, husband to an extraordinary wife, father of wonderful children, orchestrator of a brilliant band at the top of their game. And affectionate user of adjectives
Greatest strength?
Optimism - "proceed as if success is inevitable"
Biggest weakness?
Over optimism, particularly when it comes to the number of hours in the day
Coffee order
Nespresso tells me I am one of its 'ambassadors', which I took to mean I'm like George Clooney. But it turns out it's just a way to label my addiction
Favourite part of the job?
Instilling confidence in others
Tell us two truth's and a lie about yourself
1. My dad played with the Beatles on the Sgt Peppers album 2. We named our son Elvis. 3. I met Queen Elizabeth II and invited her to our wedding (she didn't come)
Proudest moment
100th Monkey was my first foray outside of journalism and started only with the ambition of keeping three babies in nappies. I'm proud to say it's surpassed all expectations. There was a moment recently at a team social when I looked around the table at 10-or-so of us, and felt an incredible pinch of pride at what together we've built
What the data says
Popular frequently asked questions
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How do you support participants who are nervous about public speaking?
We promote the psychological safety of participants from the moment the session starts, as public speaking can be a very daunting experience for many. Drawing on psychology models, we help participants to better understand their brain, the way they respond to pressure and how to better manage their ‘interference’.
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What prior experience is required to be successful in these courses?
No prior experience is required – we have trained everyone from interns to CEOs and leading public figures. The most important contributor to success is attitude and a good attitude is what we appreciate and value the most as trainers. It is important to remember that success in these courses will look different for everyone – not all participants will have the same transformations and that is completely fine.
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How do your trainers and facilitators approach diversity, equity and inclusion?
We strongly believe in creating and delivering courses and workshops that are inclusive and accessible. We have continually adapted our programmes to suit a diverse range of audiences, recognising that different people and different brains work in different ways. Through the pre-work we ask participants to complete, we are able to identify the specific needs and learning preferences of participants and adapt accordingly. We strive to create a safe space that helps participants step out of their comfort zone in an environment where they feel supported.
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How do you engage participants who don’t see this training as a priority?
We appreciate that taking time for personal or team development can be seen as a luxury and not always a necessity, which is why we design our courses to deliver immediate wins, to demonstrate their value. Time after time we have proven that our innovative strategies help companies and individuals to work more effectively, saving you time in the long term. Seeing these countless ‘a-ha’ moments is incredibly rewarding for us as trainers.
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How does a face-to-face session compare to a virtual session?
We have received fantastic feedback for both formats and the quality and outcomes of both courses are the same. Offering both face to face and virtual sessions allows us to tailor the course to suit delegate preferences, which differ by team and organisation. It also helps us to equip participants to be confident communicators in our increasingly hybrid world.
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How do you make the learning stick beyond the session itself?
Feedback from delegates says that the unique data we provide them with – personalised pitch, pace and sentence analysis – is something that stays with them for months and years after the training. The worksheets and materials used during the session are also provided as an aide memoir, and trainers respond to any follow-up questions by email, or work with individuals 1:1 over a course of six months to keep refreshing the learning. Finally, we invite delegates to sign up to a twice a year email which brings the learning back to the top of their inbox and mind, offering fresh tips.